PRIVACY POLICY

This Privacy Policy clearly defines how our brand collects, uses, stores, protects, and manages the personal information of all users who visit and shop on our official website. This policy applies to all visitors, registered users, and customers who purchase our facial base makeup, lip makeup, eye makeup, and skincare products. We attach great importance to user privacy protection and strictly abide by standardized privacy protection principles to ensure the security and confidentiality of all user personal data, and we will never abuse or improperly disclose user private information.

1. Information We Collect

We only collect necessary user information that is actively provided by users or automatically generated during website browsing and ordering, aiming to complete order processing, provide after-sales services, and optimize user shopping experience. The collected information mainly includes two categories: actively submitted personal information and passive collected browsing information.
Actively submitted information refers to the content users fill in during account registration, order placement, and service consultation, including but not limited to user name, contact email, delivery address, payment-related verification information, and order record details. Passively collected information includes basic browsing data generated when users access our website, such as browsing pages, stay duration, device access information, and website interaction records, which helps us optimize website operation and product display effects.

2. Purpose of Information Usage

All collected user information is only used for legitimate and necessary service purposes, and will not be used for any unauthorized commercial or illegal activities. Firstly, we use personal information to complete order confirmation, product delivery, logistics tracking, return and refund processing, ensuring that every user’s order can be processed efficiently and accurately. Secondly, we use browsing and user data to optimize website interface, adjust product display, and improve product and service quality according to user preferences and shopping habits.
In addition, we may use contact information to send necessary service notifications, including order status updates, logistics reminders, after-sales processing feedback, and official policy updates. We will never send irrelevant spam messages to users without authorization. All information usage behaviors are strictly limited to the service scope promised by our platform.

3. Information Storage and Protection

We adopt standardized and secure data storage and encryption technologies to protect user personal information from unauthorized access, disclosure, tampering, loss or leakage. User data will be stored in a secure network environment with strict access permission management. Only authorized professional operation and service personnel can access relevant user information, and all access behaviors are recorded and supervised.
We will retain user personal information only for the period necessary to fulfill service obligations and legal requirements. When the information is no longer needed for service support, we will take standardized and safe ways to delete or anonymize the user data to completely protect user privacy security.

4. Information Sharing and Disclosure

We firmly adhere to the principle of non-disclosure of user private information. We will never sell, rent or transfer user personal information to any third-party commercial institutions or individuals without the explicit consent of users. Under limited and necessary circumstances, we may share user information with third-party service providers who cooperate with us, including logistics and distribution service providers and payment service institutions, only to complete order delivery and fund settlement services.
All cooperative third parties have signed strict privacy confidentiality agreements with us, and they are only allowed to use user information for designated service links. Once the service is completed, they will no longer retain and use relevant user data. We will not disclose user information to any irrelevant third parties in any form.

5. User Rights

All users have the right to query, view, modify and update their personal information on our official website at any time. Users can independently manage their account information, adjust personal data settings, and cancel unnecessary information authorization. For requests involving personal data inquiry, modification or deletion that cannot be operated independently on the page, users can contact our customer service team through the official channels on the Contact Us page.
Users have the right to refuse non-essential information collection and disable irrelevant data authorization services. We fully respect every user’s independent choice of privacy protection and will actively cooperate with users to complete all legitimate personal data management demands.

6. Cookie Policy

Our website uses standard Cookie technology to optimize user browsing experience. Cookies are small data files stored on the user’s access device, which can help the system record user browsing preferences, retain login status, and realize fast page access and personalized content display. Users can freely adjust the Cookie acceptance settings through their browser settings to accept or refuse Cookie storage.
Enabling Cookies will help users get a more convenient and smooth shopping experience on our website. Refusing Cookies will not affect the basic browsing and ordering functions of the website, but may lead to partial personalized service functions being unavailable.

7. Policy Update & Contact

We reserve the right to update and optimize this Privacy Policy irregularly according to platform service upgrades and industry standard adjustments. All updated policy contents will be displayed on the official website page in a timely manner, and the continued use of our website and services by users will be deemed as recognition and acceptance of the latest Privacy Policy.
If you have any questions, doubts or suggestions about this Privacy Policy and your personal information protection, please contact us through the official contact methods and email addresses displayed on the Contact Us page. Our professional team will respond to and solve your problems in a timely manner.